2 metres from now, turn right, you have reached the cereal aisle.
- Monday, 30 August 2010
- By Sam Martin
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A Michigan-based grocery chain have recently implemented a marketing strategy to increase customer satisfaction and furthermore retention, by offering consumers a free in store GPS system, that informs shoppers of where to find a turkey, tomato or the toilets.
There will be no need to flag down store employees anymore at Meijer retailers, as the find-it app solves all queries, despite this however, consumers may find this app to be overkill, not needed, annoying to use and/or time consuming, so it will be interesting to see how this kind of app will play out in the marketplace, and whether other large chains will take on the technology.
