An Oily Campaign
- Friday, 6 August 2010
- By Sam Martin
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Barack Obama recently stated that the BP oil spill is the worst oil disaster in World history, and a number of companies have used this to their advantage by designing ad campaigns that take a hit at the large oil giant. Spirit Airlines is one of these companies, the brand has launched a humorous print campaign which incorporates bikini clad women on various American beaches which are matched with the tag line “Check out the oil on our beaches”. The ads also include a bottle of sunscreen named, Best Protection with “B” and “P” in bold. It will be interesting to see how this campaign plays out because of course it is an extremely sensitive subject at the moment. The campaign will either disgust viewers who are passionate about not giving the oil giant any coverage at all, positive or negative. The other way it could swing, is that a large camaraderie could emerge as people band together to support the the airlines hit at BP. Nonetheless, The ads' imagery perfectly matches the copy for the campaign.
