A Story With Many Endings.
- Monday, 6 September 2010
- By Sam Martin
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A European correctional fluid product (Tipp-ex) has recently launched a very entertaining viral ad campaign with the help of Youtube. The ad allows users to control the ending of the video story using a large number of options, each one as witty as the next. It's a clever microsite with plenty of branding, product usage display and promises to keep the user occupied for longer then average view times.
