The annual Sanctuary Cove International Boat Show held over the weekend saw Maritimo launch their new brand look and feel along with some highly anitcipated new models. We were proud to be on hand to celebrate the launch with the Maritimo team and see the first pieces of the rebranding roll out. Following on from our international and national research, TUSK developed a brand strategy and customer focused creative direction. The refreshed look and feel aims to differentiate the brand from the competitors and position Maritimo as the pinnacle for true boaters.
With more new models planned for release in 2012, a series of boat shows exhibitions and events, and a new brand positioning, we're looking forward to some exicting times ahead.
We've been busy working with the Gold Coast SUNS on a range of social and digital applications over the last few weeks. Developed to sit within their website and/or Facebook page the applications have been aimed at membership recruitment, database building and sponsorship activation. Below is little peek at a selection of these:
A rare look behind the scenes at Non-Format who have been working with Adobe on imagery for Adobe CS6 Design Standard Package. Recognised world wide for their art direction, image making and custom typography, this is a fascinating look into how technology is allowing the duo to live in seperate parts of the world which suit them personally, whilst allowing them to still collaborate professionally. By developing a different way of working they seem to have achieved a great balance between lifestyle and business.
The Trashcam Project is an image based city documentary, started by some clever garbo's in Hamburg. The group of garbo's got together and approached a local creative agency for some professional pointers on how to put their left of centre idea into practice. So what's the big idea?... 1,100 dumpsters have been turned into giant pinhole cameras.
'On a sunny day the exposure time for a photo can take as little as five minutes, but on cloudy ones, the workers may have to wait 90 minutes, giving them plenty of time to speculate on how the image will turn out. The photos are then developed in a special lab...' (Good.is)
Take a look at the process as well as the stunning results here >