Unless you've been living under a rock these last few weeks, you'll be aware of the 'Occupy' protests gathering momentum around the world. The guys in our Melbourne studio were caught up in the 'Occupy Melbourne' protest last Friday when the group made their way down Lygon St and setup directly out the front - see the pic here
One of the better executions we've seen in the way these groups are getting their message out there, comes from the States in this concept for 'Occupy George' . As the website states:
Money talks, but not loud enough for the 99%. By circulating dollar bills stamped with fact-based infographics, Occupy George informs the public of America's daunting economic disparity one bill at a time. Because money knowledge is power.
"Just 400 Americans control as much wealth as the bottom half of the entire country."
"The income growth disparity in America is wider than it was pre-Great Depression."
"In America, the average CEO earns 185 times more than the average worker."
"The richest 1% of Americans control over 1/3 of the wealth, leaving the bottom 80% with less than 1/5."
"Unless things change, it's safe to assume that our money will ultimately end up in the hands of the one percent."
KFC recently celebrated their 70th birthday by taking back the crown of the biggest bucket of chicken in history. The bucket of chicken weighed a carb fueled 2400 pounds and was over 8 feet tall. This Louisville based publicity stunt, was one with wings!
Growing up in a developed Nation from the get go often doesn’t bring most of us into direct contact with the hardships, which nearly all people go through on a daily basis living in third world countries. That’s why UNICEF have set up “Dirty Water” vending machines in New York, to inform people of how lucky we are to have choice in the matter of something as simple as clean water. The vending machines offer products which focus on 8 diseases which plague third world countries, and all proceeds from a purchase go towards UNICEF’s campaign for a better world. This campaign is very effective, the idea is clever and the packaging/branding is also perfectly executed, you could easily be fooled into thinking it’s a new product from Coca Cola Amatil or some other giant corporation.
In a stunt to increase Starbuck’s brand identity and to communicate to the public, the companies sustainably responsible business practices, they sponsored a Betacup competition to gather ideas for reducing non-recyclable paper cup usage. The winning idea was the Karma Cup, which utilizes a small chalkboard at the register of each store, people who use reusable cups make a mark on the board and every 10th reusable cup user receives a free coffee. The $20,000 competition was run was run digitally through jovoto.com.
Other notable ideas included:
Band of Honor: a rubber band with a barcode on it, that gets scanned with each usage, discounts increase as usage increases.
Champion Cup: Similar concept whereby reusable cups are tagged, registered online and discounts are given for ongoing usage and monitoring.
Biodegradable Cup: made from rice husks, which is strong and can be continually reused.Starbuck’s marketing and communications strategy is increasingly leading toward environmental issues.
Starbuck’s marketing and communications strategy is increasingly leading toward environmental issues. This latest stunt has had many positive effects including promoting innovation, increasing consumer awareness for the environment and the starbuck’s brand, whilst adding pressure to make the entire supply chain more green. If your in the process of introducing a green product or service, let us be the team to create a tailored campaign for your company using our design and digital expertise.
Talk about consistency of brand image! To launch the new range of Paul Smith children’s wear, the label built an entire classroom in their Paris showroom. The junior collection isn’t available until september, yet the buzz this campaign has created in the media, throughout the fashion industry and with consumers will ensure that the clothes are hotly anticipated and contested for once available.
I'd heard about the Carlton Clydesdales prior to seeing them in person for the first time on the weekend. The idea behind this successful and ongoing publicity campaign is to take viewers back in time, to the days of when beer was transported from town to town by means of horse and cart using the mighty Clydesdale breed of horse. So, I was sitting at the Blues on Broadbeach festival on the weekend enjoying a coffee and listening to the music, when my attention was immediately drawn to the sheer size of these horses trotting along the boulevard, in front of a crowd of thousands who had also taken their eyes off the music to witness the spectacle. This mobile advertisement stopped traffic and captivated festival goers who were multiply drawn to the many Carlton Draught brand banners on display. What a great idea, an innovative strategy to grab attention for a brand, and in Carlton's case it directly aligns with the companies culture and values.
The daily London commuter was treated to something very out of the ordinary yesterday when four workers travelled to work completely naked and acted as if it was normal behavior. The aim of this stunt was to promote a new TV series, The Naked Office, which shows disfunctional businesses turning themselves around with the help of the strategy of working stark naked. Do you think this would be a good idea for your office?
Leading up to this weeks International Contemporary Furniture Fair (ICFF), the event organizers along with a number of fellow organizers including Notcot, Sub-Studio,Apartment Therapy, Design Milk, Mocoloco, The World's Best ever and Design Glut have put up a number of clues as to where contestants may find the above design inspired stickers throughout New York City. Contestants who find a sticker must take a picture and send it to the #objecthunt Twitter page to be in contention for some amazing prizes. This initiative is such a good example of how a business or event can create huge amounts of buzz for something in a short amount of time. Bye for now.
The Yellow Pages recently implemented a guerilla marketing campaign to promote the new Yellow Pages down under. A 'free pizza' was offered to anyone who could find a hidden restaurant within a certain time period. A "Hidden Pizza Restaurant" website was sent to all the cool people of Melbourne and the only information it gave people was in the find us section which stated "Finding the restaurant is easy, just look it up the way you would any other business from April 12- April 25 and the pizzas are free". The restaurant listing could then only be found by looking up the Yellow Pages directory or the Yellow Pages online. The purpose of this campaign was to reintroduce youngsters to the effectiveness of using the Yellow Pages and the campaign had much success because of the word of mouth buzz which was created. What an amazing idea!
Nationwide PR stunt on behalf of animal rights group PETA. Grabbing the attention of the public and the police.... Members of PETA have come together across the nation to generate awareness surrounding KFC's treatment of animals. Out of the box ideas orchestrated around Australia prove the powers of guerilla PR and the results.
Making Queensland broadcast and National news, see the video here.