Fitness First - Wait Watching
- Thursday, 19 March 2009
- By Catheryn York
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Imagine sitting down and looking up to see your weight splashed across a bus stop for everyone to see! Terrifying I would think. No more living in denial about the size of your waist line thanks to this guerrilla marketing initiative from the health club chain, Fitness First. Unsuspecting commuters in the Netherlands are faced with viewing their body weight up in lights when they take a seat at this Rotterdam bus stop. The brainchild of Netherlands’ agency N=5, the initiative takes the concept of guerilla marketing to a whole new level.
