- Thursday, 10 September 2009
- By Catheryn York
- Share This
Came across this article today. Heres a quick snapshot:
Sensis 2009 e-Business Report has found that most Australian small businesses are getting a quick pay-back on their ecommerce investment.Released late last month, the 14th edition of the Sensis e-Business Report details results from interviews with more than 1800 Australian small businesses about their IT and online spending.
Report author, Christena Singh, said that this year Australian small businesses had cut their spending on computer hardware.
“At the same time, businesses have begun focussing on online technology, becoming more creative with the way in which they market their products and services online, and more adventurous with the technology they buy.”
She said this year’s survey found 33% of small businesses doing email marketing, and 24% doing some form of digital marketing such as advertising on a portal or a search engine. 19% also said they are now using online auction sites.
Specifically, the SMEs interviewed said that a website increased their effectiveness, by:
• Informing people about the business (18 per cent);
• Increased awareness (11 per cent);
• Exposure to a broader market (10 per cent);
• Easier for people to access (10 per cent);
• More enquiries (nine per cent);
• Extra sales (eight per cent).
For more information download a copy of the report