- Monday, 7 September 2009
- By Zoe Bruce
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Facebook now allow for Twitter users to link their accounts together. This new integration allows for seamless updates to occur between a users Facebook page and their Twitter page. It was Twitter who first allowed for this integration to occur, however the nature of Twitter does not particularly suit the Facebook environment. For example, Twitter users update their status multiple times per day, whereas Facebook users tend to post updates far more sporadically. The primary function of Twitter is to communicate progress, changes, news and even moods on a moment-to-moment basis. Conversely, Facebook provides a means to stay in contact with friends and to share with the community. It is the difference between the functions of each that interferes with the appeal of linking FROM Twitter TO Facebook.It is therefore far more exciting to hear that users of each can now link FROM Facebook TO Twitter. As posted on the Facebook Blog, on the 21st of August:
"If you manage a Facebook Page, you now will be able to decide whether to share updates with their Twitter followers, and you also will be able to control what type of updates to share: status updates, links, photos, notes, events or all of them. If you have multiple Pages, you will have the option to link each of those Pages to different Twitter accounts."
With that said, social marketing via Twitter and Facebook can now become a more seamless process. In order to set up the link between a Facebook page and a Twitter account, follow these 3 easy steps below:
1. Visit http://www.facebook.com/twitter
2. Here you will be asked to grant Facebook access to your Twitter account. Permission can be revoked at any stage thereafter by changing your Twitter account settings. You can also unlink a page at any time by visiting the aforementioned link. The accounts will be automatically linked once access has been granted.
3. The last remaining step is to complete the checklist according to the type of Facebook content that you would like to appear on Twitter. This list will include - status updates, photos, links, notes and events. As this is the 3rd and final step, the process will now be complete and you can start enjoying the ease and benefits.