Guerilla at it's Finest

• Wednesday, 28 April 2010
• By Sam Martin
• Share This

The Yellow Pages recently implemented a guerilla marketing campaign to promote the new Yellow Pages down under. A 'free pizza' was offered to anyone who could find a hidden restaurant within a certain time period. A "Hidden Pizza Restaurant" website was sent to all the cool people of Melbourne and the only information it gave people was in the find us section which stated "Finding the restaurant is easy, just look it up the way you would any other business from April 12- April 25 and the pizzas are free". The restaurant listing could then only be found by looking up the Yellow Pages directory or the Yellow Pages online. The purpose of this campaign was to reintroduce youngsters to the effectiveness of using the Yellow Pages and the campaign had much success because of the word of mouth buzz which was created. What an amazing idea!