I'd heard about the Carlton Clydesdales prior to seeing them in person for the first time on the weekend. The idea behind this successful and ongoing publicity campaign is to take viewers back in time, to the days of when beer was transported from town to town by means of horse and cart using the mighty Clydesdale breed of horse. So, I was sitting at the Blues on Broadbeach festival on the weekend enjoying a coffee and listening to the music, when my attention was immediately drawn to the sheer size of these horses trotting along the boulevard, in front of a crowd of thousands who had also taken their eyes off the music to witness the spectacle. This mobile advertisement stopped traffic and captivated festival goers who were multiply drawn to the many Carlton Draught brand banners on display. What a great idea, an innovative strategy to grab attention for a brand, and in Carlton's case it directly aligns with the companies culture and values.
Branding strategy is one of the most important aspects of focus in ensuring business success. An effective branding strategy will properly communicate to consumers your companies intentions, ideals, personality, and most of all it will assist in creating a competitive advantage.
It is important to not look at branding as merely just the logo. The logo is the foundation of your brand, which is in turn integrated with slogans, colour schemes, celebrity endorsers, packaging, promotional tools and all of which is used to represent your company to consumers. Branding is the first thing in which is conjured in our minds when we think of a company, thus it is necessary to ensure that your branding strategy appeals to a mass audience.
Defining a companies branding strategy is a self-discovery process, which involves many questions that need to be answered in order to move forward. Some of these questions include:
What product and service benefits is your company promoting?
What do your customers and affiliates think of your brand at present?
What qualities do you want the public to associate with your company?
What is your companies vision and mission?
Tusk are highly skilled and experienced in creating successful brands for companies. We develop brands utilising the perfect mix of design, marketing, and advertising expertise. For more information on what we can do for your old brand or new start-up, contact me on sam@tuskagency.com.
E-commerce is the process of buying and selling of goods and services over the internet and related computer networks, and this commerce option has become a large phenomenon for businesses and individuals alike. For businesses in particular, an e-commerce solution acts as a complementer for the organisations tangible product sales tools, and in many instances e-commerce sales now account for a large portion of company profits. It can be seen that the rise of E-commerce utilisation is due to advantages such as: it allows business transactions to take place without the barrier of time or distance, the direct cost of sales is less, presents simple and convenient processes for customers, ideal for selling niche products, it is a cost effective means of doing business and it sometimes allows for a reduction of personnel required.
These reasons might excite you very much and inspire you to want one for your own business. However, it is important to understand that the online shopping arena is fast becoming as competitive as in the real world. Therefore, at a minimum, the following is some important points on how you as a business owner can ensure that your E-commerce tools are effectively operating in the e-marketplace.
Must Add
Be unobtrusive - no account login required and NO unnecessary steps
I want to see it - ensure more then one photo for each product and high resolution
Give them options - add more payment options E.g. PayPal
Help and security - include shipping rates on the basket page, or a link to them, customer reference number, information on delivery time.
Search Engine Optimisation (necessary inclusions)
URL's
Meta
Titles
Sitemap
Google Sitemap
Headings
Homepage
Product Descriptions
Other tools E.g. Blog
The Up Sell - would you like fries with that?
Link associated products
Others also bought this information
Promotions (spend limit or enter code, discounts: percentage off or freight)
Less is More
Lastly, you can't sell everything at once, too much information can overwhelm the customer, keep it simple!
Hopefully these tips will help you to create an E-commerce solution. Contact us for more information and check out some of the sites we have built Unit Riders and AussieSwimStore.
The new Nike World Cup "Write the Future" advertising campaign is something of epic proportions. The campaign is the brain child of international advertising firm Wieden + Kennedy, who have successfully created a piece of media which effectively portrays the emotions, hardships, excitement, and social cohesion that the FIFA World Cup is famous for. click here to enjoy the spectacle for yourself!
I thought I would leave you this afternoon with one of a number of print ads we have completed for the Coomera Springs development. These ads are being featured in a series of newspaper circulations. This type of advertising is very effective in creating brand awareness and information absorption from your target market. for more information on what we can do for your company, email me at sam@tuskagency.com
World Travel Professionals new website was launched today. Its the perfect blend of innovative design, rich content and e-service solutions. The multi-award winning World Travel Professionals are fast becoming a leader in the travel sector continually updating and building upon their offerings. So the next time you are booking a business trip for you or your company, a holiday or cruise, visit www.worldtravel.com.au. Extreme satisfaction guranteed.
We at Tusk loooooooovvvvee chocolate! so when we were given the task of creating a name, identity, copywriting and product packaging for Suncoast Gold Macadamia's new product, it was like all our Christmas's had come at once. We must warn you that this new product is wickedly good, but don't take our word for it. Visit your local Woolworths store to purchase some for yourself.
The daily London commuter was treated to something very out of the ordinary yesterday when four workers travelled to work completely naked and acted as if it was normal behavior. The aim of this stunt was to promote a new TV series, The Naked Office, which shows disfunctional businesses turning themselves around with the help of the strategy of working stark naked. Do you think this would be a good idea for your office?
Tusk was recently approached to develop an e-book to accompany Michelle Bridges' 12 Week Body Transformation program. You most likely know Michelle from here role as one half of the training pair in the hit TV series 'The Biggest Loser'. The e-book is designed to accompany the program assisting particpents with training programs, meal plans and recipes.
You can learn more about Michelle's 12 Week Body Transformation here - www.12wbt.com
We'd like to congratulate Karen and the team at Karen Neilsen Collection on their recent showing at Rosemount Australia Fashion Week. From all reports the show was a great success and the guys have been busy following the great response they've received. Having worked with KNC for a some time now across a range of various projects it's great to see brand going from strength to strength.
The latest 'Aloha, Hearts and Flowers' range is out now and will be available online soon through www.karenneilsencollection.com You can checkout the runway show below:
We at Tusk would like to congratulate the Gold Coast Football Club on their win on the weekend. The team defeated Geelong with a score of GCFC 10.8.68 to Geelong 5.10.40. The team displayed great team work and passion to seal the victory and we hope that their are many more to come! For more information on the Gold Coast Football Club, visit the official website created by us at Tusk Agency.
Leading up to this weeks International Contemporary Furniture Fair (ICFF), the event organizers along with a number of fellow organizers including Notcot, Sub-Studio,Apartment Therapy, Design Milk, Mocoloco, The World's Best ever and Design Glut have put up a number of clues as to where contestants may find the above design inspired stickers throughout New York City. Contestants who find a sticker must take a picture and send it to the #objecthunt Twitter page to be in contention for some amazing prizes. This initiative is such a good example of how a business or event can create huge amounts of buzz for something in a short amount of time. Bye for now.
I was just sifting through some pictures of fashion forward people on the Swagger 360 blog. I particularly like these pictures of ladies and gentlemen in their workwear. Obviously, the creativity doesn't just extend to private time and I'm sure these examples and other people alike, would be a source of fascination and interest in the workplace.
Keeping busy with Gold Coast Football Club, Tusk took a look at creating this GCFC crowd as part of print campaign promoting membership recruitment. Don't expect to see a crowd of 2D illustrated characters at the next CCFC game though - they tend to be a little more 'animated' than these guys.
Keep an eye out for more of this crew popping up in coming months as the continue to spread the GCFC message.
If your a member of the Gold Coast Football Club you should have received your copy of the first edition new member's magazine in the post by now. If not, your missing out!
The new look sees a departure from the 6pg A3 newsletter format to a more compact 24pg A5 magazine. Having developed the previous newsletters, we new that as the club continues it's rapid growth and in turn having so much more to connect with their members about, a new approach to the format was needed. With a heap of stories, interviews and photos there a load of content here to keep the keen GCFC members at bay until the next issue lands in the post.
Sitting here on this cold and rainy day on the out of character Gold Coast, it's hard not to dream of being somewhere with white sand and clear water. Personally, I would look no further then this beautiful resort situated on the Island of Hadahaa. The Alila Villas Hadahaa Resort is a perfect mix of breath taking scenery, contemporary architecture and innovative interior design. This looks like the perfect place to unwind and get those creative juices flowing again. I've already put in a word to the boss to have our Christmas party there! You should do the same.
The latest project from Kuro Interactive studio allows artists from all over the world create a psychedelic, spell binding piece of digital artwork which can be uploaded to a much bigger collaborative piece. The goal of this project is to bring artists together on a global level. The winning artists will receive new MacBook's and Art Institute Scholarships. Presently the installation looks amazing and it will continue to grow, definitely worth checking out.
Karen Neilsen Collection appears in the Sydney Morning Herald today. A great write up in the lead up to their showing on the final Friday of Rosemount Australian Fashion Week.
Check out their site www.karenneilsencollection.com
I'd heard about the Carlton Clydesdales prior to seeing them in person for the first time on the weekend. The idea behind this successful and ongoing publicity campaign is to take viewers back in time, to the days of when beer was transported from town to town by means of horse and cart using the mighty Clydesdale breed of horse. So, I was sitting at the Blues on Broadbeach festival on the weekend enjoying a coffee and listening to the music, when my attention was immediately drawn to the sheer size of these horses trotting along the boulevard, in front of a crowd of thousands who had also taken their eyes off the music to witness the spectacle. This mobile advertisement stopped traffic and captivated festival goers who were multiply drawn to the many Carlton Draught brand banners on display. What a great idea, an innovative strategy to grab attention for a brand, and in Carlton's case it directly aligns with the companies culture and values.
Tusk was recently approached to develop an e-book to accompany Michelle Bridges' 12 Week Body Transformation program. You most likely know Michelle from here role as one half of the training pair in the hit TV series 'The Biggest Loser'. The e-book is designed to accompany the program assisting particpents with training programs, meal plans and recipes.
