Get Your Creative Hat On

Google Inc.’s video sharing website Youtube has teamed up with the iconic Guggenheim Museum to sponsor a competition to find the world most creative videographers. The competition aptly named “YouTube Play. A Biennial of Creative Video” is calling on people from all over the world to enter their video’s to a specified YouTube channel where a jury of industry professionals, experts, musicians, artists, and designers will shortlist 20 entries and the winner will be announced at the Guggenheim Museum New York on October 21. The aim of this project is to create an outlet of creative expression for you and me. Guggenheim Foundation Director Richard Armstrong stated that "'YouTube Play' demonstrates this is within the reach of anyone who uses a computer and has access to the Internet." YouTube Play is another great example of how a company can increase their brand identity, whilst at the same time, in this case, giving something back to the community in the form art and culture.