It'll Be Better

• Tuesday, 6 July 2010
• By Sam Martin
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Another day brings another great idea to the technology arena. The band Francis and the Lights’ It’ll Be Better website is the world’s first HTML5 embeddable album, which primarily simplifies the process of listening to music for millions of Apple users. The idea was developed by Muxtape founder Justine Ouellette, who wanted to change the difficulty of streaming music on the ipad and the new iphone4 because of the operating systems poor flash support. The new It’ll Be Better site also allows for people to listen to the album while using multiple other applications. This concept is another milestone for band’s wanting to promote their music online and YES it will help boost sales for iTunes.