No Need for a Salesman
- Monday, 20 September 2010
- By Sam Martin
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A new level of salesmanship has entered the market this week courtesy of Ford. The company have developed an iPad app which educates potential buyers of everything they need to know about the new 2011 Ford Fiesta, through videos, pictures, music, text and other visual stimulus. This new marketing tool for Ford could potentially be more effective then traditional information aides like the Ford website or vehicle catalogues.
