TUSK have recently completed the latest issue of the Gold Coast SUNS' 'Rise Up' magazine which hit member letterboxes this week. The 36pg 'members exclusive' magazine is the final issue for 2011 and celebrates the end of the club's exciting inaugural season in the AFL competition and looks forward to 2012. The new year will see an exciting change in format with planning already underway - so keep your eyes peeled in early 2012.
Demographics What’s the internet penetration like?
94% of the Australian population access the internet, 79% do so every day. [AIMIA / Sensis]
60% of Australian internet users go online multiple times a day. [OMP]
Video
65% of Australian users have watched an online video clip in the past month [ADMA]
Online video streaming has grown 550% in less than four years. It’s expected that there will be more than 11bn views of video content by the end of 2011 [Frost & Sullivan]
More than three quarters of Australian users (77%) watch video content on their computer and just over a quarter (26%) do so via their mobile phone. [Nielsen]
Social Media
38% of Australian users regularly interact with companies via social networking sites. [Nielsen]
The average small business is investing $2,050 into social media marketing on an annual basis. 27% expect this to increase over the next twelve months. [AIMIA / Sensis]
The average large business is investing $78,750 into social media marketing on an annual basis. 66% expect this to increase over the next twelve months. [AIMIA / Sensis
E-commerce
The most likely Australian age group to shop online are those aged between 35-44 years old (73% of total online consumers) [ACMA]
Travel goods, tickets and accommodation are the most popular items purchased online, followed by clothes, shoes and personal items. [ACMA]
36% of Australians made a purchase after researching products via social media. [AIMIA / Sensis]
The reasons behind consumers shopping online have changed during the last 18 months: there has been a decline in convenience and an increase in looking to save money. [ACMA]
Search Engine Marketing
Search is the biggest online activity, with 89.9% of Australian users doing this on a regular basis. Social networking came a close second. (81.6%) [comScore]
Australian users make more than four searches, per search visit [comScore]
Australia leads the APAC region for mobile search, with more than 61% of mobile users doing this activity. The next closest country is Taiwan (29%). [iProspect]
After making local searches via their devices, nearly half (49%) of Australian smartphone users called a business. [OMP]
Mobile
26% of Australian smartphone users have made a purchase on their devices. [OMP]
75% of Australians using GPS devices are open to viewing targeted deals when visiting bricks and mortar outlets. [Galaxy Research]
83% of 18-34 year old Australians find geo-targeted content via mobile when shopping an appealing prospect. [Galaxy Research]
A new and unique way to record, share and document one's wedding day. Take a look at this beautifully styled stop motion video of Marina + Andy's Melbourne wedding.
"The film is a visual tone poem, a blend of images and music consisting of cinematic surfing sequences intercut with coastal landscapes, insightful commentary and poetry, and the movements of the cast on a surfing journey."
After some music musings? Serenading us weekly, Album of the Week delivers reviews, samples, recommendations and artist inspiration.
Here's what the creators have to say about their kinship with music...
Albums are like our friends. We like to party with some and just chill out with others. We introduce some to our parents, and some we are ashamed to even be associated with. Some are beautiful and poetic, and some are short, scary and only good in small doses. Nevertheless, we love them all in their special way. Each week we feature an album that might make a good friend for you – someone you’ll want to hang out with or maybe be reacquainted with.
Gold Coast - Captured, documented and visually displayed via a new project 'Weather Chat'. Over the course of an entire year, the weather of the Gold Coast will be documented and displayed online. The project is noted as an environmental experiment which seeks to visually represent the changing skyscape of the Gold Coast. The outcome of the project is at this stage unknown; whereby the destiny of these 365 days will be revealed at an exhibition event, marking the project's completion.
A great piece here from our friends at Breeder. 'Equilibrium' is their response after being invited to create the title sequence for the recent week long digital festival Pause Fest - wow!
A nice little website we've just launched for the guys over at Roam. The brief was for a simple and clean way to showcase their great film production work that they could manage themselves through a CMS www.roamfilmpost.com.au/
Smith Journal is a quarterly publication for discerning gents (and ladies who like reading about discerning gents). It’s heads-up and hands-on. A friendly guide to all things creative, intriguing, genuine and funny – full of stories, people, adventures, interesting conversations and gentlemanly style. The people behind Smith wanted to create something they’d be happy to read themselves. That smart, creative guys could peruse without shame, slap down on the coffee table, whack in their favourite old satchel or display proudly on the toilet reading rack. Something that looked good, but had substance, wit and inspiration. At a time when everything seems like it’s speeding up, Smith is a call to slow down. It’s about remembering, reviving and revamping forgotten traditions, skills and technologies. And backpedalling just enough to appreciate the good stuff in life. Like our readers, we’re not particularly obsessed with being the coolest, the biggest or the first in line. But we are interested in making things that last.
Dietrich Wegner is an Australian born scultper, best known for his series work, Brand Tattooed Babies. The Cumulous Brand pieces are powerful representations of our brand saturated environment. What is the true extent of brand messaging and what effect do these messages have on those who are most impressionalble, children?
His more recent works, seek to foreground ideas about eterntity and in particular the notion that nothing lasts forever. Our world is transient in nature; technology, environment, humanity - Whereby what we once see, may no longer be. Wegner explains: “A contradiction exists between what our eyes enjoy and what our mind knows. With this conflicting experience, I aim to evoke our curiosity and our unstable assumptions”
A great video on the state of graphic T-shirt design and where it is headed.
Check out the exhibition: NEXT @ Outpost / Cockatoo Island, Sydney / Nov 4 - Dec 11
More info on the project from the Outpost website:
Deep within the steep steel structure and brick walled confines of the Heavy Machine Shop lies NEXT, nestled in a core of cotton. Throughout it's evolution, street art has taken on many forms and mediums, however, it is arguably street fashion in which it finds its most natural progression from the static streets, into walking works of art. NEXT is an excision and examination into the heart and soul of one of the most influential and vibrant subcultures - T-shirt culture. Many reformed train-slayers and wall-painters have used the humble T-shirt as a platform and staple in their arsenal to achieving design fame. NEXT will be inviting 20 local and international artists/designers from powerhouse institutions of street wear to give their view on what the future of T-shirt graphics has in store by creating a one-off design to reflect the designer's vision, and explore potential graphic trends. These will be housed on site, along with approximately 1,500 T-shirts from premiere brands in street fashion - ultimately achieving Australia's most comprehensive display of street-inspired T-shirts.
On the outskirts of this display, the brick walls will be lined with a 30 panel display complete with portraits of 30 leading owners and creatives active in T-shirt culture. Accompanying the portraits will be a profile and the origin story behind the brands we wear and love. Accompanying Australia's largest T-shirt exhibition will be Australia's largest T-shirt, proudly towering over the exhibition. On its chest will be the national premiere of the French documentary 'T-shirt stories: Cotton, Art & Fun'.
Melbourne born, T-shirt messiah, Eddie Zammit, curated the NEXT exhibition. With the impressive credentials of being founder, owner and editor of the world's ONLY T-shirt journal, along with a devout passion to the T-shirt medium (owning 2,200 T-shirts personally), the exhibition is in capable hands. This is the physical culmination of the subculture he loves. "Let's not dismiss street wear as a T-shirt category, let's explore its evolution," Zammit says. This exhibition seeks to balance both it's position as a retrospective and a responsive - a time capsule for the humble T-shirt and it's marriage to the form of street art.
The facts & figures speak for themselves. According to the United Nations, about 3.6 million people are at risk of starvation in Somalia and 12 million people across the Horn of Africa, including in Ethiopia and Kenya.” - ABC News Online -- The worst drought recorded in 60 years. An estimated 30,000 children have died in Somalia this year from malnutrition. Camp Dadaab in Kenya, the world’s largest refugee camp, is now home to 400,000 displaced people in need of food, clean water, shelter.
Continuing our rollout of the new NMC brand, we've recently completed new branded environment graphics and signage for their head office. Combining organic elements and imagery with cleanliness and structure to form a friendly and professional internal brand environment.
Submissions for the 2012 Semi-Permanent book are now open.
The bi-annual book which showcases creative talent from around the world is calling on artists and designers for submissions to feature in the next issue. There is no theme, artwork can be of any type or style - so get busy. Submissions close 10 January 2012.
Friend of the studio and all round good guy, Sydney-based illustrator Barry Patenaude will hold his first ever solo show at Showcase Gallery.
Barry has a background in architecture and has been an illustrator and draftsman for ten years. He began exploring his personal style of illustration just three years ago and is a selected artist for Art Harvest, has been published by Semi Permanent (2008 edition) and Six Years Later, and was a contributing artist for the My Sydney Riots Red Cross Appeals Art Show and FBI Radio’s Still Life Art Auction Fundraiser 2010.
A Dinner in the Gallery with the artist will be held Thursday 15 December from 7pm.
Contact Showcase Gallery for bookings and further information.
It's been a few weeks since I watched last episode of Breaking Bad - Season 4.... wow, what a season, what a finale! But now I'm really missing it - Monday nights just aren't the same. If you've been a little late to catch on, just make sure do. Tense, dark and complex it's unquestionably one of the best TV dramas you'll ever likely see. There is a few of us here hooked on this show, so now the long wait until the 5th and final season is released next year and we can see how the final chapter of this story plays out.
Pause Fest the 'first digital festival' kicks off today. If you lucky enough to be in the Melbourne this week get along and check it out.
Pause Fest is a manifestation of the digital and creative industries featuring the world's most creative minds of the 21st century within the Melbourne CBD.
BIG congratulations to Mark Trozpek who took a long weekend in Sydney to basque in the glory of his triumphant win: Monster Children 2011 Photography Competition - 'Girls NUEW DENIM'. Mark attended the event last night, whereby the finalists were on-show and the winners announced. As a winner, Mark takes home a cool 5k, his image published in the Monster Children 2011 Photo Annual and, maybe even more impressively, an over sized novelty cheque too :) - Not a bad innings for his holiday side project. Well done Mark and please come back to work on Monday.
Submit, share and be inspired by @Twitterstories. The new website, stories.twitter.com, demonstrates the sheer power of the online, twittersphere community. One particular story of note come from Chris Strouth who found himself in need of a Kidney transplant. After tweeting 'Sh*t, I need a kidney' Chris was met with 19 offers to test transplant compatability and ultimately a new kidney from acquaintance Scott Pakudaitis. To take a gander at this story and others, head to the new site now >>
TUSK's own lead developer Phil Rasmussen has recently begun dedicating his spare time to the Australian Armwrestling Federation (AAF). Not long after showing an interest in Arm Wrestling, Phil took it upon himself to create a ground swell for the sport which has in the past, lacked any form of public noteriety. His first step was to create an online arena for felllow Arm Wrestlers to connect, share and stay up to date with the most recent news and events. From here he became the secretary of the AAF and the primary voice behind the sport. Also amongst Phil's efforts was the organisation and media coverage of the Australian Armwrestling Championships, which took place yesterday the 1st November in Doncaster, Melbourne.
Phil himself placed 2nd in the left hand 95kg division and 4th in the respective right hand division. The team at TUSK have watched as Phils biceps and the recognition of Arm Wrestling has grown and we would like to congratulate him on his 'massive' achievements.
Having just arrived in Geraldton, WA - Gold Coast Australia have not only taken out their 4th win from 4 races but have also just completed one of the most difficult legs of the Clipper Round the World Series. The gruelling 4,750 mile journey from South Africa to Western Australia across the Southern Ocean is notorious for providing some of the most extreme sailing in the world. The clip below shows some of the conditions Gold Coast Australia faced as they made the journey across - big seas, strongs winds and high speeds.
For a better look at the graphics TUSK designed for this yacht - click here