- Wednesday, 14 December 2011
- By Tusk
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Jason Derulo is headed to Australia for his biggest solo tour yet. Proud partners, Jupiters Hotel and Casino are offering his avid fans the opportunity to win the ultimate Jason Derulo concert experience. In order to enter, fans must simply upload a video of themselves (and their friends if they wish) singing / dancing to their favourite Jason Derulo tune. Videos are then voted on by the public, whereby the video with the most votes will win 10 tickets to the concert + 5 twin share rooms at Jupiters Hotel and Casino!
The competition is run via a social application, incorporating the following:
- Fan Gate prompting users to 'like' the Jupiters Hotel and Casino page - Increasing the database for future marketing activity.
- Advertising and Social Share Tab, used to promote the competition to users and to encourage their participation and sharing of the campaign.
- Entry Dashboard allows for users to upload, track and share their video/s.
- Voting Panel, sticky area displaying all entries, viewer window, vote and share functionality.
TUSK has worked with a third party facebook application partner in order to enable the customisable content for this campaign. All assets have been embedded into the facebook page itself, creating a unique and highly sociable campaign experience.