- Wednesday, 7 December 2011
- By Tusk
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Yorky Surfboards social campaign demonstrates the flexibility and power which the social medium provides. TUSK recently established a social campaign for Yorky Surfboards which sought to combine 2 media vehicles (facebook and direct mail) in order to achieve 3 key goals:
1. Prompt sale of excess stock
2. Drive traffic to the Yorky Surfboards showroom 'Sacred Ocean'
3. Grow database: facebook and e-marketing
The campaign features an online and offline component whereby the offline is intended to provide support for the facebook component. The facebook component utilises a fan gate and sweepstakes application in order to gain 'likes' and capture user data. Once fan data is captured, facebook and e-marketing tools will be used to engage and market to consumers on an ongoing basis.
The assets required to establish the campaign were as follows:
entry form (sweepstakes)
thank you page
For your chance to WIN a Yorky sled, click here!