A piece of ‘user generated content’ of epic proportions – never before has a crowd sourced doco played out on such a staggering scale. ‘Life in a Day’ is a documentary shot by filmmakers all over the world that serves as a time capsule to show future generations what it was like to be alive for one particular day on Earth.
Director Kevin MacDonald put out a call to all YouTube viewers to submit there own ‘life in a day’. On July 24, 2010, people from around the world with a camera at their disposal, assumed the role of filmmaker, to document a piece of their own lives for the rest of the world to see. Video cameras, mobile phones and webcams were used – with Macdonald even distributing 450 cameras to developing countries, to give a more accurate representation.
80,000 videos were submitted from 140 countries, totaling more than 4,500 hours of footage. After hours of viewing, culling and editing (with the help of 23 assistant editors), Macdonald and producer Ridley Scott, put together a 90-minute feature film worthy of a premiere at Sundance.
The film depicts the lives of 25 people, embodies a new means of storytelling and gives insight into the unique nature of human life.
Read about the latest plugin to hit facebook, the 'send' button. Featured below is an article released by WildfireApp.com, 25th April 2011.
"Facebook has announced the release of a new open graph tool, the “Send” button, which joins the “Like” button as a social utility across the web. Right on the heels of the 1 year anniversary of the “Like” button, which has been integrated into over 2.5 million websites to date, the “Send” button will enable sharing content from the web with specific sets of people.
What is the “Send” button?
The Send button is a social plugin that, like the “Like” button, websites can use to let users broadcast information they’re consuming on the web to their friends on Facebook. The “Send” button is different from the “Like” button in that “Send” enables private sharing. Where a user hitting the “Like” button within a website publishes a feed post of this activity to his entire list of friends via his public newsfeed, hitting “Send” will enable that user to instead choose the exact people he’d like to share the content with. This linked content can be sent via Facebook message, email, or posted right into a specific Facebook Group’s wall. This addition to open graph sharing abilities will enable greater private sharing and more social sharing among groups of friends. Facebook is already calling it “the easiest way to privately share things with groups and individuals.”
The Send button is a social plugin that websites can use to let people send a link to a friend through Facebook Messages, post it to a Group, or email it to an individual. For example, if you see a Mother’s Day gift idea on 1-800-Flowers.com, you can now send a message or email to your family members to discuss. Or say you’re training for a marathon and you come across a great article about running shoes on The Huffington Post. Now you can share it with your entire running group in just one click."
Building on 2010, the first quarter of 2011 has seen Tusk continuing our relationship with Michelle Bridges, of 'The Biggest Loser' fame, and her 12 Week Body Transformation program. We've been busy putting together the latest round of 12WBT eBooks along with various other marketing and event collateral.
The 12 week online program itself is going from strength to strength with the next round kicking off on May 23. So if Easter has been a little hard on your waistline, might we worth a look: www.12wbt.com
My favourite fruit, now available as art... Shock! Horror! This was simply too good not to be shared. The talented and masterful hands behind these creations is a Japanese artist named 'Sue'. Deliscious work Sue, bravo.
A beautiful and unique piece created for Melbourne Skydive Centre. Shot on GoPro with the slo-mo handled by Twixtor with a fresh appproach, a real change to the action packed, fast paced type edit you would usually see - amazing stuff!
If your into skydiving and are looking to capture footage like this then the guys at Cookie will be able to help you out - all sorts of headergear / camera mount options - including GoPro.
Really like the colours and textures Andrew used to create the skyline here - makes for a really cool image. Merging the two cities of Dubai and the Gold Coast, we used this image for a client piece on our recent trip to the Middle East last month.
Promoting the return of their 'Jim' shoe, launched 20 years ago, Airwalk looked to an augmented reality app to launch invisible pop-up stores in New York and LA.
The invisible stores rewarded customer loyalty but were also fun and perhaps more importantly exclusive. To access the stores, customers downloaded the app and the went to Venice Beach, LA and Washington Square Park, New York. Once there, they were able to capture the virtual shoes that were linked via GPS to each location on their phone and then be taken to the Airwalk e-commerce site and given a pass code link to complete their purchase.
The exclusivity of the promotion and selective choice of site location aligns well with Airwalk brand. According to Airwalk, the original 'Jim' was launched in the early 1990s as “an ode to the most loved/hated school activities of all time, gym class. It’s an anti-gym shoe worn by students who skip gym and instead go to skate parks.”
With a limited run of 300 pairs and not a huge budget for promotion, the invisible store via the augmented reality app was great way for Airwalk to hit their target (men / women 18 - 26) - also catching the attention of those interested in seeing how the technology worked.
Take a look through the video above - a great idea executed well.
If you not lucky enough to be based in Melbourne already, you might want to consider a visit from April 29th - May 1 for CARBON. Bringing together street fashion, design, art, culture and style featuring the likes of Futura 2000, Lister, Brett Chan, Bobby Hundreds, and a range of others as part of four discussion forums. Shame it wasn't a week earlier and tie in with the long Easter / Anzac Day break.
In nutshell (from the Carbon site):
Between April 29th and May 1st, Melbourne wil play host to Carbon, an event that brings together some of today's most interesting creative minds to present, discuss and share their experiences with local audiences via a series of four discussion forums, each focussed on a specific aspect of contemporary street fashion, design and culture. These forums are surrounded by multiple side-events including art shows, parties and concerts.
Synopsis: Filmed over nearly three years, WASTE LAND follows renowned artist Vik Muniz as he journeys from his home base in Brooklyn to his native Brazil and the world's largest garbage dump, Jardim Gramacho, located on the outskirts of Rio de Janeiro. There he photographs an eclectic band of “catadores”—self-designated pickers of recyclable materials. Muniz’s initial objective was to “paint” the catadores with garbage. However, his collaboration with these inspiring characters as they recreate photographic images of themselves out of garbage reveals both the dignity and despair of the catadores as they begin to re-imagine their lives. Director Lucy Walker (DEVIL’S PLAYGROUND, BLINDSIGHT and COUNTDOWN TO ZERO) and co-directors João Jardim and Karen Harley have great access to the entire process and, in the end, offer stirring evidence of the transformative power of art and the alchemy of the human spirit.
Last weekend at the Gold Coast Nitro Live Show, Storm Gale became the youngest person at age 11 to ever successfully ride the Nitro Gigant-a-Ramp on a BMX. Storm went on to win the MVC award for the most valuable rider during the show voted by all the riders, including Travis Pastrana. I have known Storm's parents for many years now and have watched this fearless boy grow up...well done Storm and watch this space, you could be looking at the next Australian superstar!