REBRAND // Sanctuary 28

• Wednesday, 8 June 2011
• By Andrew Suggit
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Passionate about providing an unprecedented level of quality craftsmanship and customer service, Sanctuary 28 specialise in building prestige homes strongly influenced by coastal living.

Tusk were asked to give their existing brand a makeover, the goal being to highlight the essence of Sanctuary 28 and reposition the company in the marketplace. Encouraged by the passion of the owner and extensive market research we set out to develop a brand that reflected their beliefs and values. Tusk devised the brand driver "welcome home" .... that feeling when you first step into your Sanctuary 28 home. The brandmark is inspired by 28 degrees latitude - the location the Gold Coast lies in SE QLD, and is complimented by a calming coastal colour palette.

From the beautiful identity to the upcoming rollout of collateral, Tusk created a brand that is modern and elegant.