REBRAND // NATIONAL MORTGAGE COMPANY

• Tuesday, 26 July 2011
• By Tusk
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National Mortgage Company is a leader in the non bank lending and financial services sector. After a brand architecture workshop and extensive research TUSK found that the company was known for exceptional customer service, innovative products, and an authentic style of conducting business. Their image however projected an outdated and conservative personality, not the complexity and dynamic nature of the company. TUSK’s aim was to re-energise the brand by adding more emotion and charm without comprimising on the serious character of the company.

TUSK created a brand communication strategy incorporating a change in name to simply “NMC”, the brand driver
'The Banks Branch', and the creation of a unique and easily identifiable brandmark. All complimented by a strong yet approachable colour scheme.

Implementation is now in progress and includes the development of brand guidelines, corporate literature, marketing collateral, environmental graphics and a refreshed digital presence.