Canterbury NZ required a new campaign to drive loyalty for the “School Leavers” Market. After years of dominance in this market space increased competition meant Canterbury NZ needed to remain relevant to the youth demographic and create a legion of loyal followers for the brand.
Repositioning an iconic brand internationally.... TUSK were engaged to reignite consumer desire for the iconic brand, reaffirm its position in the market, guide the worldwide dealer network and assist entrance into new markets with a fleet of new Maritimo models.
As far as clothing companies go, Unit Riders is certainly unique. Designed to cater to the BMX and motorcross market, Unit Riders is a fusion of art and two-wheeled action sports that aims to reflect this in their branding and website design. Over the past several years Unit Riders have become one of the most well known and popular apparel companies in Australia, and more recently have their eyes firmly fixed on reaching a worldwide audience.
After sighting projects Tusk had delivered for similar sports industry clients, Canterbury (CCC Aust/NZ) approached Tusk to develop a new system for creating teamwear designs online. The primary considerations in development were a modern look and feel, ease of use and management, plus efficiency in time and costs.
North Coast Radiology Group provide professional and caring medical imaging services in the NSW area, from Ballina to Sydney, and many locations in between. North Coast Radiology came to Tusk with the primary aim to regain market share and dispel negativity in the marketplace.
The environment of Dubai is one that fosters multiculturalism along with luxury goods and services. Dubai is a transient place which connects the Northern and Southern hemispheres. As a result, Dubai is a population of people from all walks of life that caters to a diverse range of food and beverages. An opportunity existed to create something uniquely different that could be embraced by the residents of a market saturated by selections. An Australian themed restaurant was the goal.
When Tusk was commissioned to work on the branding of Cassandra Pullos Lawyers, it was important to consider the market in which this brand would live. As a family law practice, clients of Cassandra Pullos Lawyers are most often families or couples in crisis, and as such the brand needed to convey a warm and inviting feel to adequately represent the law firm in a competitive market.
Equtus aims to be an approachable, environmentally conscious and technology driven business, seeking to form profitable partnerships across the world. The brand seeks to interact with suppliers and engage consumers via a strong brand image and informed market positioning.
Suncoast Gold Macadamias is Australia’s leading supplier of quality macadamia nuts and associated products. The boxed confectionary market is saturated worldwide and Suncoast Gold Macadamias has restructured to meet the changing market conditions with a host of subbrands being developed.
Safe is a well-established market leader in the health and lifestyle market, a wholesale distributor of health foods and related products throughout Australia and overseas. Having been established in 1992, Safe’s branding had become tired and worn-out, so Tusk were commissioned to carry out an entire re-brand in order to stand out from the crowd in an over-saturated market.