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Brand Strategy | E-Commerce

Client

Avenue Muse

Project

  • _Brand platform / positioning strategy
  • _Naming process
  • _Logo, identity & livery
  • _Brand implementation across all touchpoints
  • _Brand guidelines
  • _Marketing strategy
Soon to launch Australian e-commerce website is Avenue Muse. Avenue Muse has been built from the ground up and seeks to captivate consumers through its emotive brand persona and unique market position.

Breaking the mould from its fellow competitors, Avenue Muse is an online shopping destination and fully branded shopping experience. Speaking intimately to the female consumer the brand development included; creative strategy, brand name, logo, primary tag-lines, corporate stationary, brochure, website, social pages and communications plan.