Canterbury_01 Canterbury_02

Teamwear "Design Your Own"


Canterbury NZ


  • _Information architecture & interface design
  • _Content management system
  • _Design your own garment, flash application
After sighting projects Tusk had delivered for similar sports industry clients, Canterbury (CCC Aust/NZ) approached Tusk to develop a new system for creating teamwear designs online. The primary considerations in development were a modern look and feel, ease of use and management, plus efficiency in time and costs.

Tusk developed a comprehensive Content Management System (CMS) which allows website users to customise garments in a fun 'Playstation' type environment, whereby custom orders are automatically sent on to Sales Representatives. Additionally in order to avoid user abandonment, the website application had to accommodate a high level of functionality whilst maintaining a simple and streamlined process.

The system has been well received by Canterbury with more regions looking to adopt this technology in the coming year. The system is set to become a global tool that will first roll-out to USA, Hong Kong, Europe and South Africa.