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Brand Activation

Client

Coomera Springs

Project

  • _Logo, identity & livery
  • _Brand implementation across all touchpoints
  • _Digital strategy
  • _Information architecture & interface design
  • _Content management system
  • _Brochures
  • _Print advertising
  • _Corporate ID
Coomera Springs is a 123 hectare master-planned lakeside estate where lifestyle options are integrated with extensive greenspace, nature habitats, recreational opportunities and neighbourhood services. Tusk were engaged create a multi-faceted campaign that spoke to the target market of each of Coomera Springs' land releases, as well as refreshing their company logo.

With each land release, Coomera Springs aimed to target different markets. In order to do this, Tusk created a unique tagline, copy style, and design for each release that spoke specifically to the market in question, whilst still staying true to the healthy lifestyle ethos of the company. The campaign consisted of print, online, outdoor and radio advertising, and was a highly successful campaign for Coomera Springs.