PRINT & DIGITAL
Client
Gold Coast Suns
Project
- _Digital strategy
- _Information architecture & interface design
- _Content management system
- _Flash & motion development
- _Social media strategy
- _Online advertising
- _Maintenance & hosting
goldcoastfc.com.au
Tusk found itself in the exciting position of working with the Australian Football League’s newest club, the Gold Coast Suns. A major challenge was anticipating the website needs of a club that hadn't yet joined the league and would be gradually expanding as the club drew nearer to entering the competition. Therefore, a major goal was to envision a site that could scale along with the club’s evolution.
The results are a site and social strategy that have been rolled out to meet all expectations. Rich in content the site and social assets are bold, fresh, vibrant and youthful; a representation of the club’s brand values.
Tusk continue this partnership with the club maintaining the digital assets, whilst looking forward to cheering them on as they run out onto the field in 2011.