Maritimo 1 Maritimo 3 Maritimo 4 Maritimo 5 Maritimo 6

Brand Strategy & Activation

Client

Maritimo Offshore

Project

  • _Brand development
  • _Brand platform / positioning strategy
  • _Campaign concept & applications
  • _Brand Application
Background

Maritimo Offshore are one of Australia’s most successful marine brands who continue to compete on a world stage with their advancements in technology, unique design and consistent quality.


Challenge

Over recent years the current economic climate has seen an extensive downturn in the motor yacht industry. Although still a strong contender in the market Maritimo was perceived to have “lost” its market leadership through poor customer service and loss of product quality.


Strategy / Solution

TUSK were engaged to reignite consumer desire for the iconic brand, reaffirm its position in the market, guide the worldwide dealer network and assist entrance into new markets with a fleet of new Maritimo models. TUSK introduced a compete branding platform that included identity, branded environments, advertising and customer engagement programs.