Preplay 4 Preplay 5 Preplay 2 Preplay 3 Preplay 1

PrePlay Brand


Metricon Stadium


  • _Brand platform / positioning strategy
  • _Art Direction
  • _Copy Writing
  • _Brand Application
A new brand for an Australian first in venue management.

Metricon Stadium wanted to launch an Australian first for visitors to the venue which allowed customers purchasing tickets at Metricon Stadium events to load extra monetary value onto a ticket. The ticket can be used to purchase food and beverages around the stadium. This progressive, cashless system gives customers the ability to quickly and easily redeem the loaded value by simply scanning their tickets at outlets around the venue.

The system was new and did not have an identity or name. The brief required a simple, uniquely identifiable mark that represented the function and benefits of the offering.

TUSK developed a detailed naming process before moving on to the creation of a logo and branding elements for the new pre-paid system - "PrePlay' Launched during the final game of the 2012 season against Carlton, Metricon Stadium offered guests an additional $5 worth of value on-top of any PrePlay tickets purchased online for use at the match. The initiative is being prepared for full roll out during the 2013 season.