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"8th Sin" Brand Naming & Strategy


Suncoast Gold Macadamias


  • _Brand platform / positioning strategy
  • _Naming process
  • _Logo, identity & livery
  • _Brand implementation across all touchpoints
  • _Brand guidelines
Suncoast Gold Macadamias is Australia’s leading supplier of quality macadamia nuts and associated products. The boxed confectionary market is saturated worldwide and Suncoast Gold Macadamias has restructured to meet the changing market conditions with a host of subbrands being developed.

Tusk was engaged to develop a brand strategy and create a distinctive name and identity for the company’s latest chocolate product. The brand driver “Wickedly Good Chocolates” works perfectly with the name “8th Sin” as it captures the indulgent experience of the chocolate... So sensuous, it's a sin!

Tusk continues to provide guidance and brand application for the brand.